Dave and Campaign Against Living Miserably took over an ad break to raise awareness of the problem of male suicide.
At 9:09pm on 26 November, Dave encouraged viewers to get in touch with a mate to see how they are. Developed by UKTV’s in-house creative team, the four-minute ad takeover, voiced by comedian James Acaster, will launch a year-long partnership between the channel and CALM, a charity aimed at preventing male suicide.
The “Be the mate you’d want” campaign will include branded beer mats and coffee cups, on-air promos, print, outdoor and radio ads, as well as social media activity.
Agency: UKTV Creative
Creative: Paul Phillpott
Copywriter: Aaron Gillies
Designers: Jade Dauncey and Dani Liquieri
Design Producer: Sophie Yeoman
Head of Design: Peter Allinson
The new ad for UKTV Play, the free TV on-demand service, features a flock of flying TV sets over London and the South coast of England.
The iconic flying TV’s were created for the campaign by The Mill.
60, 40 and 20 second versions of the ad will air, backed by targeted ads on Facebook and Google, as well as mobile and display ads, supported by social activity across Twitter.
The ads will broadcast across UKTV’s 10 channels, and spots have also been bought on Channel 4’s on-demand service, All4.
Our off-air activity was seen nationwide through press and OOH, to build greater awareness of the service across the UK.
The first 360 Video for a musical. This groundbreaking video was filmed on location in Brooklyn, New York. The cast of School of Rock The Musical performed a one take live performance which was captured across multiple cameras stitched together. The user can control the viewpoint of the camera in real time. The video attracted unprecedented viewings on YouTube and Facebook for a Broadway musical promotion. The image from the video also formed the album packaging artwork.
GOLD wanted to build on last years Promax award winning Easter campaign with another egg-shaped caper in 2018.
This time an eggy Mrs Brown parachutes into action before the Vicar of Dibley’s Geraldine Granger endures yet another mud bath. Once again, the channel offer comfort viewing for those paralysed by meat sweats and sugar comedowns this Easter.
“I’m cracking up!”
Head of Design, UKTV: Peter Allinson
Creative Manager UKTV: Tom Williams
Producer UKTV: Latoya Collingwoode-William
Creative Animation Studio / Direction: Feed Me Light
Executive Producer: Kiri Haggart
Producer: Jenny Wells
ECD: Denis Bodart
Storyboard Artist / Art Direction: Marc Bouyer
Lead / Production Supervisor : Olivier Pirard
DOP: Anthony Bristol
Focus Puller: Bruno Travers
Runner: Theo
Concepts: Julien Becquer
Character Concepts: Emmanuelle Leleu, Marc Bouyer
Animation: Julien Becquer
3D Generalists: Olivier Pirard
Compositing: Denis Bouyer, Olivier Pirard
The Drum 2018 OOH Awards GOLD WINNER Best Use Of Animation
UKTV’s premium entertainment channel W is using disruptive scare tactics to build anticipation for new reality TV show Celebrity Haunted Mansion.
Leading the campaign, and tapping into the public’s fascination with horror, is a spooky billboard designed to unsettle onlookers during the day before morphing into a terrifying animated image and sound display after dark. The spectacular outdoor advertising display was hosted at both Westfield Shopping Centres in Stratford and Shepherd’s Bush on Saturday 17 February, with the transformation at 5.17pm, the exact moment the sun sets.
The transformative billboard featured the hosts of the new show, Christine Lampard and Matt Richardson, who morphed into ghostly Victorian characters after dark. As the sun set, the unique billboard saw Lampard and Richardson’s faces become utterly unrecognisable as they were sucked back in time and possessed by Victorian ghost versions of themselves. Christine Lampard became a ‘black-eyed’ ghost in an image based on a real Victorian portrait as she sat inside the Victorian-built Mansion. A haunting sound shower accompanied the billboard and shoppers took to social media to comment on the arresting creative.
Promax UK 2018 GOLD WINNER Best Sponsorship Integration
Promax Europe 2018 GOLD WINNER Best On-Air Consumer Tie-In / Brand Integrated Spots
Dave is one of Britain’s most iconic and loved TV channels. From October 23rd he was a bit out of character.
At exactly 3.28 pm, the hungriest time of day, Dave got a bit confused and turned into a completely different channel called Rupert.
Rupert, a pontificating, polo playing, slipper wearing square, changed the schedule and started showing nonsense like the art appraisal show, ‘Private Collections’, the International Chess Championship, ‘Battle of The Boards’, and some vintage film noir, with the Parisian Classic ‘Ni Pour L’amour Ou L’argent’.
This out of character content did not just stop with the TV broadcast. Rupert took over Dave’s advertising space swapping out the classic ‘Dave’ chalkboard branding with a gold and red velvet identity for ‘Rupert’.
He controlled Dave’s social media, posting about Polo and the correct place setting when hosting a dinner party.
But SNICKERS® soon put a stop to the chaos.
In the live broadcast the plug was pulled, a set of colours bars appeared and a Snickers bar slammed onto screen with the famous tagline “You’re Not You When You’re Hungry”.
Having had a SNICKERS®, Dave returned to the air and normal service resumed.
With the chaos over, an open letter of apology, in the form of an ad, was then issued containing a promise to all loyal Dave viewers that thanks to a stack of SNICKERS®, Rupert will never return to disrupt the channel again.
As part of the iconic ‘You’re Not You When You’re Hungry” campaign ad agency AMV BBDO commissioned UKTV Creative to create the three 60″ TVCs to play out in commercial airtime, as well as Rupert channel branding and social media assets.
Creative: Paul Philpott (UKTV) Head of Design: Peter Allinson (UKTV) Motion Graphics: Harry Mitchell (UKTV) Logo Design: Veer Assi (UKTV) Producer: Daniel Wimborne (UKTV) and Trish Russell (AMV)
Production Company: UKTV
Client: Christoph Weber – Snickers UK Brand Director Creative Agency: AMV BBDO Creative Director: Rosie Arnold Copywriter: Michael Hughes Art Director: Dalatando Almeida Agency Planner: Alaina Crystal & Elly Fenlon Agency Account Man: Lou Woolf, Philippa Field & Aliya Brijnath Media Agency: Mediacom & Zenith Optimedia
The series follows Frankie Drake, a female private detective operating in Toronto in the 1920s.
We wanted to demonstrate the idea of ‘a woman in a man’s world’.
To do this we used retro styled animations that transformed from 1920’s female themes (perfume / cocktails / jewellery) – into something more masculine (guns / motorbikes / punch bag)
The UKTV Awards is an internal annual event, rewarding and celebrating the achievements of our colleagues across 10 categories. UKTV is all about culture. Internally, our aim is to promote our “CLICC” values and encourage employees to enjoy the work they do and to participate more within the business.
What
better way to do that than to really hold our talent up on a pedestal, with the
nominees of the awards receiving the Hollywood treatment (photographically
anyway).
The Idea
for 2018, was to recreate all the categories and nominations as well-known
movie posters. Each category linked tenuously to a movie theme and each nominee
posing as a character from the film.
This would culminate in an ‘Oscars’ style ceremony, whereby introduction videos and winner announcements were accompanied by moving versions of the posters.
The aim was to really engage everyone in the business as well as to promote the culture and environment that UKTV cultivate – one that is fun and creative, as well as one that doesn’t take ourselves too seriously. The designs were shared across social networks as the winners were announced, all helping to demonstrate why UKTV are one of the top 100 places to work for.
Head of Design: Peter Allinson Creative: Callum Parish Producer: Sophie Yeoman
In July 2017 during Pride, Dave used its trademark wit and levity to support the LGBT community in a copy-led OOH and social campaign. As a channel targeted towards young British men (25-34) who increasingly expect brands to reflect the modern masculinity that they personally embody, we wanted to leverage Dave’s standout channel name to powerful effect during Pride week.
Using the cultural insight around masculinity having had a mainstream revamp, and positioning Dave as the witty, modern male voice of the nation, the campaign ‘Dave Loves Dave’ was born. A light-hearted, witty execution that sat in OOH formats including socialite screens in Londons bars, digital escalator panels in prime location tube stations and digital 6 sheets. We also distributed beer mats and bar runners for use within London bars, plus Dave challenged LGBT stereotypes and assumptions with witty one-liners and commentaries summing up with the hashtag of #davelovesdave on Twitter. We printed merchandise to hand out at pride including t-shirts, sunglasses, whistles and flags. Tees and banners etc will call out the #davelovesdave message on the Intermedia float at Pride London. Finally on the Dave channel, around suitable content (and to younger audiences, Dave will featured #davelovesdave interstitials.
The OOH locations we booked allowed us to target audiences as they were traveling to and from pride locations, the social support encouraged further conversation online and the TV interstitial support cemented our support on the channel itself.
To celebrate the return of cult sci-fi comedy Red Dwarf, we created a space themed line-up featuring each of the main characters.
The campaign ran nationwide across the London Underground and National Rail networks, as well as popping up on the biggest billboard in Europe – the Clapham Colossus!
Scheming queens, rival in-laws and a king caught in a web of intrigue can all be found in The White Princess, Drama’s epic follow up to The White Queen.
Our campaign was based around the themes of love and war. United for the kingdom. Divided by the throne.
Gaming enthusiast Dara O Briain presides over the mayhem as two stars join team captains to battle each other at their favourite computer games.
To launch Series 3 we commissioned illustrations of our epic line up of stars in the style of video game characters.
The likes of Jonathan Ross, Kathryn Ryan and Josh Widdicome are transformed into computer game characters as competitive comedians and video games collide.
The concept for this promo was to show 8, the hero of the hour, in selected scenes and scenarios to promote the 8 o’clock segment on GOLD – ‘Greats at 8’
Characters from classic shows such as Faulty Towers, The Vicar of Dibley and Gavin and Stacy are immortalised as the number, as they bounce, spin and dig there way through the animation. It’s truly great!
UKTV Live invited 350 guests from production companies, press and media, platforms and affiliates to a morning at Claridge’s ballroom on Wednesday 13th September.
We put together a full presentation of our upcoming slate of commissions, with onstage Q&As with the likes of David Haye, Alex Jones, Dr Christian, Christine Lampard, and the casts of Taskmaster, Red Dwarf, Porters, Zapped and Murder on the Blackpool Express.
As head of design, my task was to brand the event and manage all design related materials. Due to the heritage and tradition associated with Claridge’s we needed to find a look that would effectively brand the event, but also make the most of our beautiful surroundings.
Our solution was to brand the entire event with a bold but simple colour palette of black and gold. We also considered a variety of textures and finishes so that all print materials were of premium quality and in keeping with the opulent location.
We worked with the hugely talented hand lettering Alison Carmichael to create a beautiful and bespoke hand drawn logo. We then took the radical step to developed the hand drawn word mark into a unique 3D gold sculpture, which we then animated across all the screen based material across the event.
There was also interactivity based on the new UKTV Originals branding – customisable t-shirts, phone cases and notebooks available to make on the day, and a “UKTV Originals” wall greeting guests on arrival.
Matt Forde continues to make politics great again with Series 4 of Unspun, featuring more up – t0 – the – minute analysis of the political landscape, in-depth discussions with Britain’s leading political figures and special reports from guest comedians.
Our campaign idea for Series 4 shows Matt literally ambushing prominent politicians in iconic moments from the last year.
Creative –Ceri Payne
Creative Manager –Paul Philpott
Producer – Genevieve Sligcher
Assistant Brand Manager – Charlie Guy
Senior Brand Manager – Cherie Cunningham
VFX/Post – Jam Films
UKTV Creative were tasked with repositioning Really as the strong and unique channel it is and communicate this through a bold new on-screen presence. To do this we created a new OSP layout with a confident typographic style and developed a colour palette that is as diverse as the stories we tell. These colours formed a duotone effect that is used across the channel’s on screen presentation as a distinctive and constant graphic language. Specific colours are used to hit varying tones of voice and give a gentle nudge towards Really’s key programme genres.
Research carried out by UKTV revealed that Really viewers find real life stories more powerful than fiction and enjoy content that engages through the need for human understanding. Armed with this insight, UKTV Creative has designed a set of new channel idents with the strapline ‘Life on TV’, which tap into this emotional connection and appeal to a broad audience.
“The new idents centre on intimately-shot interviews with real people, who open up and tell their own emotional story to the camera. These complement the new brand strapline ‘Life on TV’. A white frame is also used to frame our content and act as a window into real people and the powerful stories they have to tell.” – Peter Allinson, UKTV’s Head of Design
Really viewers, prompted by on-air navigation, can watch the full-length versions of these intimate interviews online at https://really.uktv.co.uk.
“We interviewed a variety of extraordinary people that have a fascinating story to tell. They were all filmed on location on a two-day shoot. The final idents are a moving portrait of each contributor using a single tracking shot. To accentuate their stories, we used a double exposure effect to reveal another layer of their story through footage that plays within their silhouette.” – Peter Allinson, UKTV’s Head of Design
PromaxBDA Europe 2018 SILVER WINNER
Best Integrated Marketing Campaign For A Programme
CAMPAIGN MARKETING NEW THINKING AWARDS 2017
Creative Excellence Category
“The campaign is the task. The task is the campaign.”
Our goal was to show the format of Taskmaster by making the launch campaign one of the tasks, specifically creating billboards for the show. The results were bold, disruptive, unexpected and a genuine articulation of the unique energy of the show.
Creative/Creative Manager – Paul Philpott
Head Of Design – Peter Allinson
Designer – Adam Cutts
OOH Design – MMMultiply
Producers – Celia Bayne / Holly McIvor
We placed the central idea of our Quantico campaign – ‘Trust No One’ – across a wide variety of media and successfully created a fully intergrated, 360 campign.
Digital out-of-home displays allowed us to show key Quantico characters in both good and bad guises. This visually re-inforced the central campaign idea of ‘Trust No One’.
Blips, bleeps, and Beethoven inform this melodic promo for Dara O Briain’s Go 8 Bit. The comedian and video game enthusiast conducts a chiptune symphony to mark the show’s latest series.
Pixels dot the screen as these virtuoso gamers register high scores and bum notes. There’s also a fun nod to that most embarrassing gaming faux pas: pressing ‘pause’ by mistake. Such details suggest the programme is geared towards casual and competitive gamers alike, while O’Briain’s presence should pique wider interest.
Creative Agency: UKTV Creative
Creative: Aidan Hackett
Creative Director: Scott Russell
Producer: Nina Allsopp
Design: Harry Mitchell
Head of Design: Peter Allinson
BFI takeover for UKTV’s annual showcase event, UKTV Live.
The fastest-growing broadcasting network in Britain, UKTV, took over London’s Southbank today as it created a live spectacular for VIP guests at the BFI. Stars including Amanda Holden, Sir David Attenborough, Lily Cole, Greg Davies and Craig Charles appeared at the event to celebrate the new season of original shows for the UK’s biggest multichannel broadcaster.
Speaking at UKTV Live 2016, the broadcaster’s annual showcase event, CEO Darren Childs said,
It feels great to be celebrating all the fantastic new shows we’ve been making with the guests here at BFI today. UKTV is investing heavily in great new programming and we have such riches here to show for it. A massive 73% of the British population now watch our channels every month, and what’s really exciting is that UKTV Originals – which are all made by the fantastic talent and producers here today – are an enormous part of that success.
PromaxBDA Europe 2018 GOLD WINNER Holiday or seasonal programme spot
Our objective was to attract viewers across the Easter holiday period through a unique and engaging creative execution. Our idea this easter was to invite our viewers on an ‘egg hunt’ to seek out and collect all of the comedy classics GOLD has to offer.
We collaborated with Feed Me Light to create a set of beautiful illustrated 3D Easter Eggs and an expertly rendered cardboard world that included recognisable sets from the shows.
The Easter eggs will be collected as the promo progresses until the basket is bursting with the comedy talent we all know and love.
We also created a set of disruptive IPPs that pop up during programmes across the Easter weekend – and once they have been spotted, the viewer is able to enter a competition with the chance of winning a GOLD Easter hamper.
The egg characters will also feature across social media to maximise our campaign reach and get our viewers engaged online.
Head of design UKTV: Peter Allinson
Creative manager UKTV: Tom Williams
Producer UKTV: Latoya Collingwoode-William
Creative Animation Studio: Feed Me Light
Producer: Kiri Haggart
Lead Director: Denis Bodart
Co-Director: Anthony Bristol
Lead / Production Supervisor : Olivier Pirard
Environments Concepts: Benjamin Flouw
Character Concepts: Emmanuelle Leleu
Animation: Benjamin Tron
3D Generalists: Olivier Pirard, Mark Mullan, Denis Bodart
Compositing: Denis Bouyer, Olivier Pirard
Lighting Rendering: Olivier Pirard
Hand Model: Brooke Colman
To demonstrate ‘the gift of knowledge’ our small in-house studio was used to re-create a classic Christmas day scene. Props and miniature toys were purchased online and filmed using stunning macro photography, with each toy representing a key show.
Following on from the success of the W channel rebrand by Art & Graft, we worked with Ink and Giants to create a new ident that will take the viewers to a continuous journey through a mixture of diverse scenarios each happening in different locations.
The challenge was to explore different techniques to create the ident without having to rely on a live action shoot. Ink and Giants explored a few executional ideas including 3D camera projection mapping and mixing photography with 3D elements. After a couple of rounds of experiments, we eventually decided to push for a hyper/photoreal 3D approach.
This technique gives us the flexibility to develop idents further down the line with the ability to travel anywhere we wish.
Creative Director: Scott Russell
Head of Design: Peter Allinson
A creative collaboration with Ink & Giants.
Lead 3D Designer: Peter Tomaszewicz
3D Designers: Peter Dobes, Dianne Dela Torre-Dobes and Monika Malyjasiak
Effects and Compositing: Dianne Dela Torre-Dobes
Music and Sound Design: UKTV
Producers: Celia Bayne (UKTV), Susanne Freyberg and Peter Dobes
Original concept by Art & Graft
Three seasons of the very best in dark humour and cult comedy classics.
We were tasked to bring to life the ‘wonderful world of cult comedy’ through bespoke animations. To achieve this we created a surreal, graphic treatment to embellished and animate some classic scenes from many well know cult TV shows.
The aim of the campaign was to promote the lauch of Quantico, inform the audience of the shows concept & explain what ‘Quantico’ actually is. The campaign achieved all of this & presented the programme as must – see glossy, hit US crime drama.
Knowing what you want to watch will help us direct you to the shows you love faster. Catch up on your favourite shows, feast on box sets or watch exclusive previews. Whatever your thing, watch it all for free now.
Director: Peter Allinson
A creative collaboration with Cookie Studio
