We produced the opening title sequence for the new original crime drama Annika.A UKTV Original production in collaboration with Black Camel Pictures.
Brand new UKTV Original six-part series based on the hugely successful BBC Radio 4 drama, written by Nick Walker and starring Olivier-award-winner Nicola Walker (The Split, Unforgotten) as DI Annika Strandhed, an enigmatic detective heading up a specialist Marine Homicide Unit.
This direction shows two sides to the story as we reveal life above the surface and the crimes that lurk beneath.
To demonstrate life above and below the water, we will use the waters surface as a transition device between both worlds, as we bob up and down in the water.
UKTV are a regular sponsor of the Edinburgh TV festival, but also a significant investor in British creativity; committed to working with new and established writers, directors and programme-makers.
As a celebration of our new and exclusive content and our ongoing commitment to British creativity; we created a collection of short animations to play before each digital session during the Edinburgh TV Festival. Each one focusing on a specific show. These short stings feature our top talent talking about what it was like to work with UKTV. A graphic style was developed that included hand drawn elements are annotations to give the stings a personal touch; alongside kinetic typography to bring each word vividly to life.
We also created commissioning showreels to screen during the controller sessions at the festival, that continue the graphic style used across the branded talent stings.
These reels are a celebration of our upcoming content and our commitment to creating new and original programming.
Traces is a brand new UKTV original forensic crime drama starring Molly Windsor and Martin Compston. Set against the stunning Scottish landscape of Dundee, three compelling female characters join forces to uncover the truth about an unsolved murder case that’s very close to home.
‘Traces’ are also the individual fragments leftover at crime scenes that are forensically analysed and pieced together to build a bigger picture.
Referencing these forensic techniques we used layers of transparent acetate sheets to build up our campaign imagery across various on-air and out-of-home marketing assets.
A real-life forensic approach was used to create the campaign key art.
Following a photoshoot with the talent – all images were individually printed on acetate sheets, layered up, pieced together and finally photographed on a light-box to build up the bigger picture and create our striking and original launch campaign.
Traces is the first original scripted drama for Alibi and was the channels highest rated launch of all time. BBC Studios will handle distribution internationally.
Creatives: Genevieve Simms & Robert Pirouet Designer: Veer Assi Head of Design: Peter Allinson Creative Manager: Tom Williams Producers: Nina Allsopp & Sophie Bryant
Traces is a suspense-filled thriller based on an original idea by best-selling crime writer Val McDermid. Set in the world of forensic science in Dundee, Scotland, the series explores the world of SIFA (Scottish Institute of Forensic Science & Anatomy) & introduces us to three female characters – who together will use the rigors of forensics to uncover the truth about an unsolved murder case.
The title sequence is told from a fresh point of view – where forensic science takes centre stage. The dark hues set the tone for a gritty Dundee-based crime thriller; the beautifully sharp – & often sinister – macro photography promises a quality drama full of complex characters & unexpected plot twists.
The edit uses a juxtaposition of wide location shots (of Dundee & forensic laboratories), with extreme close-ups (of evidence & human traces); helping to give the audience clues of what they can expect from the show, without giving away too much of the story.
In order to solve any crime, you must analyse the detail & look closer. Traces that are left behind & pieced together to tell a bigger story. To follow this analytical approach – subtle elements from the show are referenced throughout the title sequence; inviting the viewer to piece together the details & enter a sinister world of murder, suspense & forensic science.
The soundtrack features a haunting rendition of the classic Nina Simone track “Don’t let me be misunderstood”; with lyrics that seem to come from the murdered victim, and her daughter, desperately searching for the truth and pleading for the investigation not to be misunderstood.
UKTV Creative also created the programme branding and show logo. The Traces logo is a simple, loosely-tracked logo-type with a distressed finish to set the tone for a gritty crime thriller.
Credits
Director and Editor: Peter Allinson
Designer: Veer Assi
Executive Producer UKTV: Philippa Collie Cousins
Production Company: RED Productions
Title Track: Nina Simone – Don’t Let Me Be Misunderstood
(This work is creative development and creative executions that didn’t eventually happen)
UKTV Play is a video on demand service owned by UKTV. The service offers catch-up programming from UKTV’s channels including Dave, Yesterday and Drama.
UKTV Play has been developed over the years to be modular and responsive to user profiles and trends. We were tasked to create and pitch a brand that can shape-shift and adapt in the same way, yet still retain an essence of UKTV Play.
It was an opportunity to truly digitise the brand and create a brand experience that is more usable and in-touch with todays digital environment, and to capitalise on audience habits of catch up and on demand viewing.
Our response was to create a usable, transportable, digital-first brand that can work in harmony with external partnerships as well as our internal network of brands.
This came in the form of a simple but flexible Hexagon logo mark.
An extended UKTV Play palette has been included with a combination of light and exciting tones.
Modern Era is our typeface of choice. It is a robust and flexible type family consisting of 12 styles that allows us to be more expressive in application. A typeface that’s been been designed for use in contemporary print and digital applications.
The hexagon shape and the logotype sit together in harmony as one simple, iconic mark.
A hexagon consists of 6 sides. Meaning of 6 include: Communication, Balance, Union. The shape of the hexagon is used in beehives… often associated with community, efficiency and working together.
A hexagon is a flexible and modular shape that allows us to apply it in many different ways, helping the brand to stay fresh and reactive for years to come.
A hexagon is geometric, balanced and simple. This creates the ability to dial the brand up and down to better represent our relationship with channels and partners. It also gives us leverage when talking to external partners as there are more options about how their brands can lock-up to UKTV Play.
The symmetrical shape means that it works well as icons and buttons to create a complete branded digital language. The geometric form also allows us to create patterns, grids, transitions and graphics to further elevate the digital experience.
The Dave channel is an iconic brand and so is it’s comedic tone of voice.
But Dave’s looked the same since 2014 so we wanted to give the brand a little makeover and spruce things up a bit, with a fresh batch of animated icons to be used wherever you can find Dave.
Wether it’s a flapping fish, a broken bicycle, a set of spanners or a clucking cockerel. These silly little icons help to bring a bit of funny to your day, in a way that only Dave can.
A logo lock-up that brings consistency across the Dave brand.
A wide selection of icons were created based on specific categories; as well as a selection of programme-specific icons.
The icon style uses simple pictogram designs for maximum clarity.
A roughen edges texture is used to retain the quirkiness of the Dave brand.
These icons have been designed so that they are scalable for multi platform use.
Icons will be used across on-air, off-air and social assets where applicable.
Dave and Campaign Against Living Miserably took over an ad break to raise awareness of the problem of male suicide.
At 9:09pm on 26 November, Dave encouraged viewers to get in touch with a mate to see how they are. Developed by UKTV’s in-house creative team, the four-minute ad takeover, voiced by comedian James Acaster, will launch a year-long partnership between the channel and CALM, a charity aimed at preventing male suicide.
The “Be the mate you’d want” campaign will include branded beer mats and coffee cups, on-air promos, print, outdoor and radio ads, as well as social media activity.
Creative: Paul Phillpott
Head of Design: Peter Allinson
Copywriter: Aaron Gillies
Designers: Jade Dauncey and Dani Liquieri
Design Producer: Sophie Yeoman
The new ad for UKTV Play, the free TV on-demand service, features a flock of flying TV sets over London and the South coast of England.
The iconic flying TV’s were created for the campaign by The Mill.
60, 40 and 20 second versions of the ad will air, backed by targeted ads on Facebook and Google, as well as mobile and display ads, supported by social activity across Twitter.
The ads will broadcast across UKTV’s 10 channels, and spots have also been bought on Channel 4’s on-demand service, All4.
Our off-air activity was seen nationwide through press and OOH, to build greater awareness of the service across the UK.
The first 360 Video for a musical. This groundbreaking video was filmed on location in Brooklyn, New York. The cast of School of Rock The Musical performed a one take live performance which was captured across multiple cameras stitched together. The user can control the viewpoint of the camera in real time. The video attracted unprecedented viewings on YouTube and Facebook for a Broadway musical promotion. The image from the video also formed the album packaging artwork.
GOLD wanted to build on the previous years Promax award winning Easter campaign with another egg-shaped caper.
This time an eggy Mrs Brown parachutes into action before the Vicar of Dibley’s Geraldine Granger endures yet another mud bath. Once again, the channel offer comfort viewing for those paralysed by meat sweats and sugar comedowns this Easter.
“I’m cracking up!”
Head of Design, UKTV: Peter Allinson
Creative Manager UKTV: Tom Williams
Producer UKTV: Latoya Collingwoode-William
Creative Animation Studio / Direction: Feed Me Light
Executive Producer: Kiri Haggart
Producer: Jenny Wells
ECD: Denis Bodart
Storyboard Artist / Art Direction: Marc Bouyer
Lead / Production Supervisor : Olivier Pirard
DOP: Anthony Bristol
Focus Puller: Bruno Travers
Runner: Theo
Concepts: Julien Becquer
Character Concepts: Emmanuelle Leleu, Marc Bouyer
Animation: Julien Becquer
3D Generalists: Olivier Pirard
Compositing: Denis Bouyer, Olivier Pirard
The Drum 2018 OOH Awards GOLD WINNER Best Use Of Animation
UKTV’s premium entertainment channel W is using disruptive scare tactics to build anticipation for new reality TV show Celebrity Haunted Mansion.
Leading the campaign, and tapping into the public’s fascination with horror, is a spooky billboard designed to unsettle onlookers during the day before morphing into a terrifying animated image and sound display after dark. The spectacular outdoor advertising display was hosted at both Westfield Shopping Centres in Stratford and Shepherd’s Bush on Saturday 17 February, with the transformation at 5.17pm, the exact moment the sun sets.
The transformative billboard featured the hosts of the new show, Christine Lampard and Matt Richardson, who morphed into ghostly Victorian characters after dark. As the sun set, the unique billboard saw Lampard and Richardson’s faces become utterly unrecognisable as they were sucked back in time and possessed by Victorian ghost versions of themselves. Christine Lampard became a ‘black-eyed’ ghost in an image based on a real Victorian portrait as she sat inside the Victorian-built Mansion. A haunting sound shower accompanied the billboard and shoppers took to social media to comment on the arresting creative.
Promax UK 2018 GOLD WINNER Best Sponsorship Integration
Promax Europe 2018 GOLD WINNER Best On-Air Consumer Tie-In / Brand Integrated Spots
Dave is one of Britain’s most iconic and loved TV channels. From October 23rd he was a bit out of character.
At exactly 3.28 pm, the hungriest time of day, Dave got a bit confused and turned into a completely different channel called Rupert.
Rupert, a pontificating, polo playing, slipper wearing square, changed the schedule and started showing nonsense like the art appraisal show, ‘Private Collections’, the International Chess Championship, ‘Battle of The Boards’, and some vintage film noir, with the Parisian Classic ‘Ni Pour L’amour Ou L’argent’.
This out of character content did not just stop with the TV broadcast. Rupert took over Dave’s advertising space swapping out the classic ‘Dave’ chalkboard branding with a gold and red velvet identity for ‘Rupert’.
He controlled Dave’s social media, posting about Polo and the correct place setting when hosting a dinner party.
But SNICKERS® soon put a stop to the chaos.
In the live broadcast the plug was pulled, a set of colours bars appeared and a Snickers bar slammed onto screen with the famous tagline “You’re Not You When You’re Hungry”.
Having had a SNICKERS®, Dave returned to the air and normal service resumed.
With the chaos over, an open letter of apology, in the form of an ad, was then issued containing a promise to all loyal Dave viewers that thanks to a stack of SNICKERS®, Rupert will never return to disrupt the channel again.
As part of the iconic ‘You’re Not You When You’re Hungry” campaign ad agency AMV BBDO commissioned UKTV Creative to create the three 60″ TVCs to play out in commercial airtime, as well as Rupert channel branding and social media assets.
Creative: Paul Philpott (UKTV) Head of Design: Peter Allinson (UKTV) Motion Graphics: Harry Mitchell (UKTV) Logo Design: Veer Assi (UKTV) Producer: Daniel Wimborne (UKTV) and Trish Russell (AMV)
Production Company: UKTV
Client: Christoph Weber – Snickers UK Brand Director Creative Agency: AMV BBDO Creative Director: Rosie Arnold Copywriter: Michael Hughes Art Director: Dalatando Almeida Agency Planner: Alaina Crystal & Elly Fenlon Agency Account Man: Lou Woolf, Philippa Field & Aliya Brijnath Media Agency: Mediacom & Zenith Optimedia
The series follows Frankie Drake, a female private detective operating in Toronto in the 1920s.
We wanted to demonstrate the idea of ‘a woman in a man’s world’.
To do this we used retro styled animations that transformed from 1920’s female themes (perfume / cocktails / jewellery) – into something more masculine (guns / motorbikes / punch bag)
The UKTV Awards is an internal annual event, rewarding and celebrating the achievements of our colleagues across 10 categories. UKTV is all about culture. Internally, our aim is to promote our “CLICC” values and encourage employees to enjoy the work they do and to participate more within the business.
What
better way to do that than to really hold our talent up on a pedestal, with the
nominees of the awards receiving the Hollywood treatment (photographically
anyway).
The Idea
for 2018, was to recreate all the categories and nominations as well-known
movie posters. Each category linked tenuously to a movie theme and each nominee
posing as a character from the film.
This would culminate in an ‘Oscars’ style ceremony, whereby introduction videos and winner announcements were accompanied by moving versions of the posters.
The aim was to really engage everyone in the business as well as to promote the culture and environment that UKTV cultivate – one that is fun and creative, as well as one that doesn’t take ourselves too seriously. The designs were shared across social networks as the winners were announced, all helping to demonstrate why UKTV are one of the top 100 places to work for.
Head of Design: Peter Allinson Designer: Callum Parish Design Producer: Sophie Yeoman
