Set your TV free with UKTV Play.

The new ad for UKTV Play, the free TV on-demand service, features a flock of flying TV sets over London and the South coast of England.

The iconic flying TV’s were created for the campaign by The Mill.

60, 40 and 20 second versions of the ad will air, backed by targeted ads on Facebook and Google, as well as mobile and display ads, supported by social activity across Twitter.

The ads will broadcast across UKTV’s 10 channels, and spots have also been bought on Channel 4’s on-demand service, All4.

Our off-air activity was seen nationwide through press and OOH, to build greater awareness of the service across the UK.


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Creative director/Director: Scott Russel
Creative manager: Paul PhillPott
Editor: Ashleigh Wright (The Farm)
Producers: Nina Allsopp. Holly McIvor. Celia Bayne.

VFX & design: The Mill

Head of Design and Off-air: Peter Allinson

Designers: Harry Mitchell & Veer Assi.

Made by UKTV Creative
© UKTV Media Limited