Designer. Director. Creative.

I am an award winning creative director and multi disciplined designer based in London. Well versed in branding, design & creative direction with a comprehensive portfolio of brand identities, motion design, print, advertising, 360 campaigns and digital.

I have an insatiable passion for all disciplines of design, with a particular interest in building and inspiring teams to create rewarding brand experiences for a wide range of clients.

I try to deliver design innovations that strengthen brands and produce compelling content that pushes boundaries and challenges the status quo – work that wins awards and makes an impact on clients and consumers.

Awards and commendations received include a global D&AD award, two DRUM awards, two US Telly awards and an armful of Promax Golds. Furthermore, I was named ‘Collaborative Colleague of the year’ and ‘Creative Innovator of the year’ at the annual UKTV awards and awarded ‘Designer of the year’ from the University of the Creative Arts.


I began my career with the BBC creating motion graphics and title sequences as a freelance designer. I then began rebranding TV channels at a Camden based design agency, as I worked my way up to become lead designer. I then moved into post production, becoming Head of Design at an agency in the heart of Soho, creating TV commercials, music videos and digital content for clients across music, theatre and entertainment in both London and New York.
Today I am Head of Design at UKTV, helping to build a Creative department that is a force to be reckoned with in the creative, broadcast and design industries. Winning awards, gaining recognition and continuing to have a tone of fun on the way.

I’m a loving father and husband at home, with a passion for clay pigeon shooting in the British countryside. (when it’s not raining!)



Design that works everywhere

I work in a variety of fields to help bring brands to life:

Visual Identity
Motion Graphics and Animation
Art Direction
Live Action Direction
Out of home advertising
Digital Screens
Event graphics
Print and collateral
Digital design
Mobile and App


Collaborating with clients 

Brands and clients I have helped over the years include:

Client Logos


Building lasting relationships

A selection of personal testimonials:

“A great leader that always has fantastic ideas and constructive feedback that will get the best out of you. His passion for design is easy to see as he always steps above and beyond, inspiring others to do the same. He has great attention to detail, design, technical skill and creativity and one of the nicest people I have had the opportunity to work alongside with.”

“An amazing person to work with. His professionalism and creativity and leadership is tireless. He is a great manager and inspires those around him daily.”

“Working with Peter has been an exciting and developing experience. He is a true leader with a rare spark. His personal qualities and communication skills contributed to the development of the positive and proactive environment. Peter has been generous with his knowledge and time when difficulties needed tackling. It is an extraordinary benefit to have such a sharp-minded and proactive individual with a positive attitude as a leader and mentor.

“Having worked at large agencies and then had my own for many years, I can honestly say that Peter Allinson was one of the best creatives I have ever worked with. His curiosity helped him look at briefs from lots of different angles, his commitment always had him diligently exploring multiple ideas and then his intelligence shone through in evaluating the best ones. And beyond that a thoroughly nice gentleman and a pleasure to work with.”