The launch of the new branding follows UKTV’s track record for launching successful original shows. In 2016, it committed over £150m to new programming which resulted in more Original shows across the network than ever before.
The new branding really captures the creative process involved in creating our Original productions, from script writing to set design; storyboarding to editing. Basically, the unsung heroes that are often hidden behind the scenes.
Everything was filmed and edited at UKTV’s headquarters in Hammersmith across a two-day shoot.
Being able to bring content like this to life, in-house is truly rewarding. It also enables us to take more risks and do things differently to set ourselves apart from our competitors.
Working with the hugely talented Alison Carmichael provided us with an additional opportunity, to create a beautiful and truly bespoke logo. The result is a confident wordmark that feels crafted and authentic, like a stamp of approval or a signature.
Director / Head of Design – Peter Allinson – UKTV
Design Producer – Sophie Yeoman – UKTV
Marketing Manager – Emily Latham – UKTV
Producers – Sophie Fox / Deane McDonald – UKTV
Hand Lettering Artist – Alison Carmichael
DOP – Steve Weiser
Art Dept – Chris Williams
Camera Assit – Poe Panayioyou
Sound Design – Dave Connolly
Runner – Bettie Cooper
Made by UKTV Creative
© UKTV Media Limited