Designer. Director. Dad.

Top 100 Creative Leader (@ Creativepool)


I’m an award winning Creative Leader, Art Director & multi-disciplined designer with a branding, design & advertising background.

I work in the areas of brand design, advertising & innovation with a portfolio of creative campaigns, brand identities, motion graphics, print design, outdoor advertising, experimental stunts, corporate events (& loads of other good stuff!)

I have a hands-on approach & a particular interest in building & inspiring teams to create rewarding brand experiences. I try to deliver new & exciting ways to strengthen brands. Ideas that push boundaries & challenge the status quo. Work that gets noticed & makes an impact.

I have been fortunate enough to win nearly 40 industry awards including D&AD, The DRUM, US Telly awards, CreativePool & Promax. I’ve also been named ‘Collaborative Colleague of the year’ & ‘Creative Innovator of the year’ at the annual UKTV awards.
I am most proud of leading the Design & Brand teams to become the ‘Brand Team of the Year’ at the CreativePool annual awards.

I am also part of numerous award juries, including the World Brand Design Awards & Promax.

I began my career with the BBC as a broadcast designer; before moving to a branding & design agency, where I worked my way up to become lead designer. I then moved into post production & Advertising, becoming Head of Design at a creative agency in the heart of Soho, building brands & creating TV commercials, music videos & digital content for clients across music, theatre & entertainment in both London & New York.
Today I am Head of Design & Brand at UKTV and BBC Studios. Helping to build the in-house creative teams & continue to produce award-winning work for a large portfolio of brands.

Previous clients include BBC, BT, Channel 4, Deloitte, Diageo, Disney, HSBC, ITV, Netflix, Red Bull, Rolls-Royce, Sky, Sony Playstation, Universal Music, UKTV & Warner Bros.

At home I’m a husband & a father to two boys. Spending most of my spare time in the fields of Surrey with our two black Labradors.

I’m also a Chairman & Coach at our local Rugby club; Spending my Sunday mornings coaching a large group of children, come rain or shine (… even though I’ve never played a full game of rugby in my life!)


Growing Successful Teams

A passion for building and inspiring design teams that make outstanding creative work within a culture that aims to nurture and inspire.

Inspiring Innovative Ideas

An obsession with all areas of design and innovation that strengthen brands & produce compelling content that pushes boundaries.




Design that works everywhere

I work in a variety of fields to help bring brands to life. From visual identities to motion design, print to outdoor, online to live events… and everything in between.


Collaborating with clients

Brands and clients I have helped over the years include:

Client-Logos-1 copy


Building lasting relationships

A selection of personal testimonials:

“A great leader that always has fantastic ideas and constructive feedback that will get the best out of you. His passion for design is easy to see as he always steps above and beyond, inspiring others to do the same. He has great attention to detail, design, technical skill and creativity and one of the nicest people I have had the opportunity to work alongside with.”

“An amazing person to work with. His professionalism and creativity and leadership is tireless. He is a great manager and inspires those around him daily.”

“Working with Peter has been an exciting and developing experience. He is a true leader with a rare spark. His personal qualities and communication skills contributed to the development of the positive and proactive environment. Peter has been generous with his knowledge and time when difficulties needed tackling. It is an extraordinary benefit to have such a sharp-minded and proactive individual with a positive attitude as a leader and mentor.

“Pete is tireless in his pursuit of perfection, extremely collaborative, very fast and very responsive to notes. I would whole heartedly recommend, and would certainly choose to work with him again.”

“Having worked at large agencies and then had my own for many years, I can honestly say that Peter Allinson was one of the best creatives I have ever worked with. His curiosity helped him look at briefs from lots of different angles, his commitment always had him diligently exploring multiple ideas and then his intelligence shone through in evaluating the best ones. And beyond that a thoroughly nice gentleman and a pleasure to work with.”