Promax UK 2019 GOLD WINNER
Best Sponsorship

Dave and Campaign Against Living Miserably took over an ad break to raise awareness of the problem of male suicide.

Screen Shot 2018-11-21 at 14.22.58

At 9:09pm on 26 November, Dave encouraged viewers to get in touch with a mate to see how they are. Developed by UKTV’s in-house creative team, the four-minute ad takeover, voiced by comedian James Acaster, will launch a year-long partnership between the channel and CALM, a charity aimed at preventing male suicide.

The “Be the mate you’d want” campaign will include branded beer mats and coffee cups, on-air promos, print, outdoor and radio ads, as well as social media activity.


Creative: Paul Phillpott
Head of Design: Peter Allinson
Copywriter: Aaron Gillies
Designers: Jade Dauncey and Dani Liquieri
Design Producer: Sophie Yeoman

Made by UKTV Creative
© UKTV Media Limited