To celebrate the return of cult sci-fi comedy Red Dwarf, we created a space themed line-up featuring each of the main characters.

The campaign ran nationwide across the London Underground and National Rail networks, as well as popping up on the biggest billboard in Europe – the Clapham Colossus!

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© UKTV Media Limited

Scheming queens, rival in-laws and a king caught in a web of intrigue can all be found in The White Princess, Drama’s epic follow up to The White Queen.

Our campaign was based around the themes of love and war. United for the kingdom. Divided by the throne.

SAMSUNG CAMERA PICTURES

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Gaming enthusiast Dara O Briain presides over the mayhem as two stars join team captains to battle each other at their favourite computer games.

To launch Series 3 we commissioned illustrations of our epic line up of stars in the style of video game characters.

The likes of Jonathan Ross, Kathryn Ryan and Josh Widdicome are transformed into computer game characters as competitive comedians and video games collide.

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© UKTV Media Limited

UKTV Live invited 350 guests from production companies, press and media, platforms and affiliates to a morning at Claridge’s ballroom on Wednesday 13th September.

We put together a full presentation of our upcoming slate of commissions, with onstage Q&As with the likes of David Haye, Alex Jones, Dr Christian, Christine Lampard, and the casts of Taskmaster, Red Dwarf, Porters, Zapped and Murder on the Blackpool Express.

As head of design, my task was to brand the event and manage all design related materials. Due to the heritage and tradition associated with Claridge’s we needed to find a look that would effectively brand the event, but also make the most of our beautiful surroundings.

Our solution was to brand the entire event with a bold but simple colour palette of black and gold. We also considered a variety of textures and finishes so that all print materials were of premium quality and in keeping with the opulent location.

We worked with the hugely talented hand lettering Alison Carmichael to create a beautiful and bespoke hand drawn logo. We then took the radical step to developed the hand drawn word mark into a unique 3D gold sculpture, which we then animated across all the screen based material across the event.

There was also interactivity based on the new UKTV Originals branding – customisable t-shirts, phone cases and notebooks available to make on the day, and a “UKTV Originals” wall greeting guests on arrival.

Head of Design: Peter Allinson

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© UKTV Media Limited

Matt Forde continues to make politics great again with Series 4 of Unspun, featuring more up – t0 – the – minute analysis of the political landscape, in-depth discussions with Britain’s leading political figures and special reports from guest comedians.

Our campaign idea for Series 4 shows Matt literally ambushing prominent politicians in iconic moments from the last year.

Creative –Ceri Payne
Creative Manager –Paul Philpott
Producer – Genevieve Sligcher
Assistant Brand Manager – Charlie Guy
Senior Brand Manager – Cherie Cunningham
VFX/Post – Jam Films

Head of Design: Peter Allinson

Print Ads / BEOPS – Veer Assi

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© UKTV Media Limited

UKTV Creative were tasked with repositioning Really as the strong and unique channel it is and communicate this through a bold new on-screen presence. To do this we created a new OSP layout with a confident typographic style and developed a colour palette that is as diverse as the stories we tell. These colours formed a duotone effect that is used across the channel’s on screen presentation as a distinctive and constant graphic language. Specific colours are used to hit varying tones of voice and give a gentle nudge towards Really’s key programme genres.

Research carried out by UKTV revealed that Really viewers find real life stories more powerful than fiction and enjoy content that engages through the need for human understanding. Armed with this insight, UKTV Creative has designed a set of new channel idents with the strapline ‘Life on TV’, which tap into this emotional connection and appeal to a broad audience.

“The new idents centre on intimately-shot interviews with real people, who open up and tell their own emotional story to the camera. These complement the new brand strapline ‘Life on TV’. A white frame is also used to frame our content and act as a window into real people and the powerful stories they have to tell.” – Peter Allinson, UKTV’s Head of Design

Really viewers, prompted by on-air navigation, can watch the full-length versions of these intimate interviews online at https://really.uktv.co.uk.

“We interviewed a variety of extraordinary people that have a fascinating story to tell. They were all filmed on location on a two-day shoot. The final idents are a moving portrait of each contributor using a single tracking shot. To accentuate their stories, we used a double exposure effect to reveal another layer of their story through footage that plays within their silhouette.” – Peter Allinson, UKTV’s Head of Design

Articles:

http://brief.promaxbda.org/article/brand-rebrand-really

http://www.seenit.co.uk/uktvs-really-unveils-all-new-onscreen-look/

Credits:

Head of Design / Project lead: Peter Allinson

Senior Designers: Luke Tilly (OSP) and Adam Cutts (Idents)

Senior Producers: Celia Bayne (OSP) and Danny Wimborne (Idents)

Assistant Producer: Sophie Fox

Ident Director: Matt McDermott

Creative Manager: Paul Philpott

Creative Director: Scott Russell

Marketing Lead/Senior Marketing Manager: Natalie House

Onsite Post-Production: The Farm Group

Made by UKTV Creative
© UKTV Media Limited

PromaxBDA Europe 2018 SILVER WINNER
Best Integrated Marketing Campaign For A Programme

CAMPAIGN MARKETING NEW THINKING AWARDS 2017
Creative Excellence Category

“The campaign is the task.  The task is the campaign.”

Our goal was to show the format of Taskmaster by making the launch campaign one of the tasks, specifically creating billboards for the show. The results were bold, disruptive, unexpected and a genuine articulation of the unique energy of the show.

Creative/Creative Manager – Paul Philpott
Head Of Design – Peter Allinson
Designer – Adam Cutts
OOH Design – MMMultiply
Producers – Celia Bayne / Holly McIvor

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© UKTV Media Limited

We placed the central idea of our Quantico campaign – ‘Trust No One’ – across a wide variety of media and successfully created a fully intergrated, 360 campign.

Digital out-of-home displays allowed us to show key Quantico characters in both good and bad guises. This visually re-inforced the central campaign idea of ‘Trust No One’.

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© UKTV Media Limited

BFI takeover for UKTV’s annual showcase event, UKTV Live.

The fastest-growing broadcasting network in Britain, UKTV, took over London’s Southbank today as it created a live spectacular for VIP guests at the BFI. Stars including Amanda Holden, Sir David Attenborough, Lily Cole, Greg Davies and Craig Charles appeared at the event to celebrate the new season of original shows for the UK’s biggest multichannel broadcaster.

Speaking at UKTV Live 2016, the broadcaster’s annual showcase event, CEO Darren Childs said,

It feels great to be celebrating all the fantastic new shows we’ve been making with the guests here at BFI today. UKTV is investing heavily in great new programming and we have such riches here to show for it. A massive 73% of the British population now watch our channels every month, and what’s really exciting is that UKTV Originals – which are all made by the fantastic talent and producers here today – are an enormous part of that success.

Made by UKTV Creative
© UKTV Media Limited

PromaxBDA Europe 2018 GOLD WINNER
Holiday or seasonal programme spot

Our objective was to attract viewers across the Easter holiday period through a unique and engaging creative execution. Our idea this easter was to invite our viewers on an ‘egg hunt’ to seek out and collect all of the comedy classics GOLD has to offer.

We collaborated with Feed Me Light to create a set of beautiful illustrated 3D Easter Eggs and an expertly rendered cardboard world that included recognisable sets from the shows.

The Easter eggs will be collected as the promo progresses until the basket is bursting with the comedy talent we all know and love.

We also created a set of disruptive IPPs that pop up during programmes across the Easter weekend – and once they have been spotted, the viewer is able to enter a competition with the chance of winning a GOLD Easter hamper.

The egg characters will also feature across social media to maximise our campaign reach and get our viewers engaged online.

Head of design UKTV: Peter Allinson
Creative manager UKTV: Tom Williams
Producer UKTV: Latoya Collingwoode-William

Creative Animation Studio: Feed Me Light
Producer: Kiri Haggart

Lead Director: Denis Bodart
Co-Director: Anthony Bristol

Lead / Production Supervisor : Olivier Pirard
Environments Concepts: Benjamin Flouw
Character Concepts: Emmanuelle Leleu
Animation: Benjamin Tron
3D Generalists: Olivier Pirard, Mark Mullan, Denis Bodart
Compositing: Denis Bouyer, Olivier Pirard
Lighting Rendering: Olivier Pirard
Hand Model: Brooke Colman

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© UKTV Media Limited

To demonstrate ‘the gift of knowledge’ our small in-house studio was used to re-create a classic Christmas day scene. Props and miniature toys were purchased online and filmed using stunning macro photography, with each toy representing a key show.

Director: Peter Allinson

DOP: Malcolm Hadley

Designer and Editor: Peter Allinson

Made by UKTV Creative
© UKTV Media Limited

Following on from the success of the W channel rebrand by Art & Graft, we worked with Ink and Giants to create a new ident that will take the viewers to a continuous journey through a mixture of diverse scenarios each happening in different locations.

The challenge was to explore different techniques to create the ident without having to rely on a live action shoot. Ink and Giants explored a few executional ideas including 3D camera projection mapping and mixing photography with 3D elements. After a couple of rounds of experiments, we eventually decided to push for a hyper/photoreal 3D approach.

This technique gives us the flexibility to develop idents further down the line with the ability to travel anywhere we wish.

Making-of photos by Ink & Giants

Creative Director: Scott Russell
Head of Design: Peter Allinson

A creative collaboration with Ink & Giants.
Lead 3D Designer: Peter Tomaszewicz
3D Designers: Peter Dobes, Dianne Dela Torre-Dobes and Monika Malyjasiak
Effects and Compositing: Dianne Dela Torre-Dobes
Music and Sound Design: UKTV
Producers: Celia Bayne (UKTV), Susanne Freyberg and Peter Dobes
Original concept by Art & Graft

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© UKTV Media Limited