I am an award winning design director and multi disciplined designer based in London. Well versed in branding, design & creative direction with a comprehensive portfolio of brand identities, motion design, print, advertising, 360 campaigns and digital.
Credits: UKTV – Head of Design / Designer Steam Motion and Sound LTD – Head of Design / Designer Dunning Penney Jones – Lead Designer BBC – Freelance
UKTV Play is a video on demand service owned by UKTV. The service offers catch-up programming from UKTV’s channels including Dave, Yesterday and Drama.
UKTV Play has been developed over the years to be modular and responsive to user profiles and trends. We were tasked to create and pitch a brand that can shape-shift and adapt in the same way, yet still retain an essence of UKTV Play.
It was an opportunity to truly digitise the brand and create a brand experience that is more usable and in-touch with todays digital environment, and to capitalise on audience habits of catch up and on demand viewing.
Our response was to create a usable, transportable, digital-first brand that can work in harmony with external partnerships as well as our internal network of brands.
This came in the form of a simple but flexible Hexagon logo mark.
An extended UKTV Play palette has been included with a combination of light and exciting tones.
Modern Era is our typeface of choice. It is a robust and flexible type family consisting of 12 styles that allows us to be more expressive in application. A typeface that’s been been designed for use in contemporary print and digital applications.
The hexagon shape and the logotype sit together in harmony as one simple, iconic mark.
A hexagon consists of 6 sides. Meaning of 6 include: Communication, Balance, Union. The shape of the hexagon is used in beehives… often associated with community, efficiency and working together.
A hexagon is a flexible and modular shape that allows us to apply it in many different ways, helping the brand to stay fresh and reactive for years to come.
A hexagon is geometric, balanced and simple. This creates the ability to dial the brand up and down to better represent our relationship with channels and partners. It also gives us leverage when talking to external partners as there are more options about how their brands can lock-up to UKTV Play.
The symmetrical shape means that it works well as icons and buttons to create a complete branded digital language. The geometric form also allows us to create patterns, grids, transitions and graphics to further elevate the digital experience.
To celebrate the release of Dad’s Army: The Lost Episodes on Gold, UKTV has unveiled a huge 1940s army-recruitment style mural which has been specially designed to look as if it has been in place for decades.
The specially created, time-weathered ‘ghost billboard’ harks back to WW2 propaganda advertising and has been designed to appear as if it has re-emerged after being lost to the ages.
Working with Hearts & Science and Talon Outdoor, the 45ft tall mural installed in Clerkenwell, East London took four artists from street art collective Global Street Art Agency 50 hours to painstakingly create using a combination of emulsion and over 250 cans of spray-paint. The mural was sandblasted to make it looked aged and is the first of its kind to be created by Global Street Art Agency. The artwork, designed by UKTV Creative head of design Peter Allinson, features the new cast from the re-made episodes of the much loved British comedy classic.
Crowds gathered as the artists meticulously worked to create the design, which calls on fans to ‘Join Dad’s Army’ and complete the story together. The artwork will be in place until 2 September for fans to see.
It hit the press and national newspapers and made an impact with Dads Army fans across social media.
PromaxBDA Europe 2018 SILVER WINNER Channel logo design across multiple media
The launch of the new branding follows UKTV’s track record for launching successful original shows. In 2016, it committed over £150m to new programming which resulted in more Original shows across the network than ever before.
The new branding really captures the creative process involved in creating our Original productions, from script writing to set design; storyboarding to editing. Basically, the unsung heroes that are often hidden behind the scenes.
Everything was filmed and edited at UKTV’s headquarters in Hammersmith across a two-day shoot.
Being able to bring content like this to life, in-house is truly rewarding. It also enables us to take more risks and do things differently to set ourselves apart from our competitors.
Working with the hugely talented Alison Carmichael provided us with an additional opportunity, to create a beautiful and truly bespoke logo. The result is a confident wordmark that feels crafted and authentic, like a stamp of approval or a signature.
This brand spot for UKTV is an animated journey which aims to reflect ‘a lifetime of stories’ through their portfolio of 10 diverse channels.
Produced by UKTV Creative, who worked with London based animation studio, Animade, on the character design, set build and visual treatments to create a hybrid animation with 2D and 3D effects.
It was all built and animated using Cinema 4D and After Effects at Animade’s studio in East London.
Through a development process of style frames and animatics – we crafted a hybrid animation that mixed 2D and 3D visual styles with beautifully rendered environments that appear to be made from watercolour and brush strokes; all to bring a unique tactile and artistic look to the final animation.
We also worked with music composer and sound designer, Dave Connelly (Molecular Sound) to create a bespoke piece of music for the ad.
Audio was critical to the overall effect of the animation. We didn’t want the animation or soundtrack to feel traditional. Instead we wanted something bespoke and unexpected to take viewers on a journey, audibly as well as visually.
Written and Directed by: Peter Allinson and Scott Russell
Senior Producer: Celia Bayne
Producer: Cheri Darbon
Head of Design: Peter Allinson
Animation Studio: Animade
Composer: Dave Connolly, Molecular Sound
Dave and Campaign Against Living Miserably took over an ad break to raise awareness of the problem of male suicide.
At 9:09pm on 26 November, Dave encouraged viewers to get in touch with a mate to see how they are. Developed by UKTV’s in-house creative team, the four-minute ad takeover, voiced by comedian James Acaster, will launch a year-long partnership between the channel and CALM, a charity aimed at preventing male suicide.
The “Be the mate you’d want” campaign will include branded beer mats and coffee cups, on-air promos, print, outdoor and radio ads, as well as social media activity.
Agency: UKTV Creative
Creative: Paul Phillpott
Copywriter: Aaron Gillies
Designers: Jade Dauncey and Dani Liquieri
Design Producer: Sophie Yeoman
Head of Design: Peter Allinson
GOLD wanted to build on last years Promax award winning Easter campaign with another egg-shaped caper in 2018.
This time an eggy Mrs Brown parachutes into action before the Vicar of Dibley’s Geraldine Granger endures yet another mud bath. Once again, the channel offer comfort viewing for those paralysed by meat sweats and sugar comedowns this Easter.
“I’m cracking up!”
Head of Design, UKTV: Peter Allinson
Creative Manager UKTV: Tom Williams
Producer UKTV: Latoya Collingwoode-William
Creative Animation Studio / Direction: Feed Me Light
Executive Producer: Kiri Haggart
Producer: Jenny Wells
ECD: Denis Bodart
Storyboard Artist / Art Direction: Marc Bouyer
Lead / Production Supervisor : Olivier Pirard
DOP: Anthony Bristol
Focus Puller: Bruno Travers
Concepts: Julien Becquer
Character Concepts: Emmanuelle Leleu, Marc Bouyer
Animation: Julien Becquer
3D Generalists: Olivier Pirard
Compositing: Denis Bouyer, Olivier Pirard
The Drum 2018 OOH Awards GOLD WINNER
Best Use Of Animation
UKTV’s premium entertainment channel W is using disruptive scare tactics to build anticipation for new reality TV show Celebrity Haunted Mansion.
Leading the campaign, and tapping into the public’s fascination with horror, is a spooky billboard designed to unsettle onlookers during the day before morphing into a terrifying animated image and sound display after dark. The spectacular outdoor advertising display was hosted at both Westfield Shopping Centres in Stratford and Shepherd’s Bush on Saturday 17 February, with the transformation at 5.17pm, the exact moment the sun sets.
The transformative billboard featured the hosts of the new show, Christine Lampard and Matt Richardson, who morphed into ghostly Victorian characters after dark. As the sun set, the unique billboard saw Lampard and Richardson’s faces become utterly unrecognisable as they were sucked back in time and possessed by Victorian ghost versions of themselves. Christine Lampard became a ‘black-eyed’ ghost in an image based on a real Victorian portrait as she sat inside the Victorian-built Mansion. A haunting sound shower accompanied the billboard and shoppers took to social media to comment on the arresting creative.
Promax UK 2018 GOLD WINNER Best Sponsorship Integration
Promax Europe 2018 GOLD WINNER
Best On-Air Consumer Tie-In. Brand Integrated Spots
Dave is one of Britain’s most iconic and loved TV channels. From October 23rd he was a bit out of character.
At exactly 3.28 pm, the hungriest time of day, Dave got a bit confused and turned into a completely different channel called Rupert.
Rupert, a pontificating, polo playing, slipper wearing square, changed the schedule and started showing nonsense like the art appraisal show, ‘Private Collections’, the International Chess Championship, ‘Battle of The Boards’, and some vintage film noir, with the Parisian Classic ‘Ni Pour L’amour Ou L’argent’.
This out of character content did not just stop with the TV broadcast. Rupert took over Dave’s advertising space swapping out the classic ‘Dave’ chalkboard branding with a gold and red velvet identity for ‘Rupert’.
He controlled Dave’s social media, posting about Polo and the correct place setting when hosting a dinner party.
But SNICKERS® soon put a stop to the chaos.
In the live broadcast the plug was pulled, a set of colours bars appeared and a Snickers bar slammed onto screen with the famous tagline “You’re Not You When You’re Hungry”.
Having had a SNICKERS®, Dave returned to the air and normal service resumed.
With the chaos over, an open letter of apology, in the form of an ad, was then issued containing a promise to all loyal Dave viewers that thanks to a stack of SNICKERS®, Rupert will never return to disrupt the channel again.
As part of the iconic ‘You’re Not You When You’re Hungry” campaign ad agency AMV BBDO commissioned UKTV Creative to create the three 60″ TVCs to play out in commercial airtime, as well as Rupert channel branding and social media assets.
Creative: Paul Philpott (UKTV) Head of Design: Peter Allinson (UKTV) Motion Graphics: Harry Mitchell (UKTV) Logo Design: Veer Assi (UKTV) Producer: Daniel Wimborne (UKTV) and Trish Russell (AMV)
Production Company: UKTV
Client: Christoph Weber – Snickers UK Brand Director Creative Agency: AMV BBDO Creative Director: Rosie Arnold Copywriter: Michael Hughes Art Director: Dalatando Almeida Agency Planner: Alaina Crystal & Elly Fenlon Agency Account Man: Lou Woolf, Philippa Field & Aliya Brijnath Media Agency: Mediacom & Zenith Optimedia
The UKTV Awards is an internal annual event, rewarding and celebrating the achievements of our colleagues across 10 categories. UKTV is all about culture. Internally, our aim is to promote our “CLICC” values and encourage employees to enjoy the work they do and to participate more within the business.
better way to do that than to really hold our talent up on a pedestal, with the
nominees of the awards receiving the Hollywood treatment (photographically
for 2018, was to recreate all the categories and nominations as well-known
movie posters. Each category linked tenuously to a movie theme and each nominee
posing as a character from the film.
This would culminate in an ‘Oscars’ style ceremony, whereby introduction videos and winner announcements were accompanied by moving versions of the posters.
The aim was to really engage everyone in the business as well as to promote the culture and environment that UKTV cultivate – one that is fun and creative, as well as one that doesn’t take ourselves too seriously. The designs were shared across social networks as the winners were announced, all helping to demonstrate why UKTV are one of the top 100 places to work for.
Head of Design: Peter Allinson Creative: Callum Parish Producer: Sophie Yeoman
In July 2017 during Pride, Dave used its trademark wit and levity to support the LGBT community in a copy-led OOH and social campaign. As a channel targeted towards young British men (25-34) who increasingly expect brands to reflect the modern masculinity that they personally embody, we wanted to leverage Dave’s standout channel name to powerful effect during Pride week.
Using the cultural insight around masculinity having had a mainstream revamp, and positioning Dave as the witty, modern male voice of the nation, the campaign ‘Dave Loves Dave’ was born. A light-hearted, witty execution that sat in OOH formats including socialite screens in Londons bars, digital escalator panels in prime location tube stations and digital 6 sheets. We also distributed beer mats and bar runners for use within London bars, plus Dave challenged LGBT stereotypes and assumptions with witty one-liners and commentaries summing up with the hashtag of #davelovesdave on Twitter. We printed merchandise to hand out at pride including t-shirts, sunglasses, whistles and flags. Tees and banners etc will call out the #davelovesdave message on the Intermedia float at Pride London. Finally on the Dave channel, around suitable content (and to younger audiences, Dave will featured #davelovesdave interstitials.
The OOH locations we booked allowed us to target audiences as they were traveling to and from pride locations, the social support encouraged further conversation online and the TV interstitial support cemented our support on the channel itself.
The concept for this promo was to show 8, the hero of the hour, in selected scenes and scenarios to promote the 8 o’clock segment on GOLD – ‘Greats at 8’
Characters from classic shows such as Faulty Towers, The Vicar of Dibley and Gavin and Stacy are immortalised as the number, as they bounce, spin and dig there way through the animation. It’s truly great!
UKTV Live invited 350 guests from production companies, press and media, platforms and affiliates to a morning at Claridge’s ballroom on Wednesday 13th September.
We put together a full presentation of our upcoming slate of commissions, with onstage Q&As with the likes of David Haye, Alex Jones, Dr Christian, Christine Lampard, and the casts of Taskmaster, Red Dwarf, Porters, Zapped and Murder on the Blackpool Express.
As head of design, my task was to brand the event and manage all design related materials. Due to the heritage and tradition associated with Claridge’s we needed to find a look that would effectively brand the event, but also make the most of our beautiful surroundings.
Our solution was to brand the entire event with a bold but simple colour palette of black and gold. We also considered a variety of textures and finishes so that all print materials were of premium quality and in keeping with the opulent location.
We worked with the hugely talented hand lettering Alison Carmichael to create a beautiful and bespoke hand drawn logo. We then took the radical step to developed the hand drawn word mark into a unique 3D gold sculpture, which we then animated across all the screen based material across the event.
There was also interactivity based on the new UKTV Originals branding – customisable t-shirts, phone cases and notebooks available to make on the day, and a “UKTV Originals” wall greeting guests on arrival.
UKTV Creative were tasked with repositioning Really as the strong and unique channel it is and communicate this through a bold new on-screen presence. To do this we created a new OSP layout with a confident typographic style and developed a colour palette that is as diverse as the stories we tell. These colours formed a duotone effect that is used across the channel’s on screen presentation as a distinctive and constant graphic language. Specific colours are used to hit varying tones of voice and give a gentle nudge towards Really’s key programme genres.
Research carried out by UKTV revealed that Really viewers find real life stories more powerful than fiction and enjoy content that engages through the need for human understanding. Armed with this insight, UKTV Creative has designed a set of new channel idents with the strapline ‘Life on TV’, which tap into this emotional connection and appeal to a broad audience.
“The new idents centre on intimately-shot interviews with real people, who open up and tell their own emotional story to the camera. These complement the new brand strapline ‘Life on TV’. A white frame is also used to frame our content and act as a window into real people and the powerful stories they have to tell.” – Peter Allinson, UKTV’s Head of Design
Really viewers, prompted by on-air navigation, can watch the full-length versions of these intimate interviews online at https://really.uktv.co.uk.
“We interviewed a variety of extraordinary people that have a fascinating story to tell. They were all filmed on location on a two-day shoot. The final idents are a moving portrait of each contributor using a single tracking shot. To accentuate their stories, we used a double exposure effect to reveal another layer of their story through footage that plays within their silhouette.” – Peter Allinson, UKTV’s Head of Design
PromaxBDA Europe 2018 SILVER WINNER
Best Integrated Marketing Campaign For A Programme
CAMPAIGN MARKETING NEW THINKING AWARDS 2017
Creative Excellence Category
“The campaign is the task. The task is the campaign.”
Our goal was to show the format of Taskmaster by making the launch campaign one of the tasks, specifically creating billboards for the show. The results were bold, disruptive, unexpected and a genuine articulation of the unique energy of the show.
Creative/Creative Manager – Paul Philpott
Head Of Design – Peter Allinson
Designer – Adam Cutts
OOH Design – MMMultiply
Producers – Celia Bayne / Holly McIvor
Blips, bleeps, and Beethoven inform this melodic promo for Dara O Briain’s Go 8 Bit. The comedian and video game enthusiast conducts a chiptune symphony to mark the show’s latest series.
Pixels dot the screen as these virtuoso gamers register high scores and bum notes. There’s also a fun nod to that most embarrassing gaming faux pas: pressing ‘pause’ by mistake. Such details suggest the programme is geared towards casual and competitive gamers alike, while O’Briain’s presence should pique wider interest.
Creative Agency: UKTV Creative
Creative: Aidan Hackett
Creative Director: Scott Russell
Producer: Nina Allsopp
Design: Harry Mitchell
Head of Design: Peter Allinson
Following a creative pitch, we were appointed by Sony to visually assert the Playstation brand’s iconic status. Our response was a simple, powerful solution which put the PlayStation logo at the heart of the brand, establishing a clear brand hierarchy. This was supported by a strong brand colour and a vibrant and dynamic rendering of the PlayStation shapes. Throughout the project we worked closely with Sony’s internal creative departments, creating a branding solution which works consistently across all platforms, including TV, print and outdoor advertising, online, social media, retail and packaging.
BFI takeover for UKTV’s annual showcase event, UKTV Live.
The fastest-growing broadcasting network in Britain, UKTV, took over London’s Southbank today as it created a live spectacular for VIP guests at the BFI. Stars including Amanda Holden, Sir David Attenborough, Lily Cole, Greg Davies and Craig Charles appeared at the event to celebrate the new season of original shows for the UK’s biggest multichannel broadcaster.
Speaking at UKTV Live 2016, the broadcaster’s annual showcase event, CEO Darren Childs said,
It feels great to be celebrating all the fantastic new shows we’ve been making with the guests here at BFI today. UKTV is investing heavily in great new programming and we have such riches here to show for it. A massive 73% of the British population now watch our channels every month, and what’s really exciting is that UKTV Originals – which are all made by the fantastic talent and producers here today – are an enormous part of that success.
PromaxBDA Europe 2018 GOLD WINNER
Holiday / seasonal programme spot
Our objective was to attract viewers across the Easter holiday period through a unique and engaging creative execution. Our idea this easter was to invite our viewers on an ‘egg hunt’ to seek out and collect all of the comedy classics GOLD has to offer.
We collaborated with Feed Me Light to create a set of beautiful illustrated 3D Easter Eggs and an expertly rendered cardboard world that included recognisable sets from the shows.
The Easter eggs will be collected as the promo progresses until the basket is bursting with the comedy talent we all know and love.
We also created a set of disruptive IPPs that pop up during programmes across the Easter weekend – and once they have been spotted, the viewer is able to enter a competition with the chance of winning a GOLD Easter hamper.
The egg characters will also feature across social media to maximise our campaign reach and get our viewers engaged online.
Head of design UKTV: Peter Allinson
Creative manager UKTV: Tom Williams
Producer UKTV: Latoya Collingwoode-William
Creative Animation Studio: Feed Me Light
Producer: Kiri Haggart
Lead Director: Denis Bodart
Co-Director: Anthony Bristol
Lead / Production Supervisor : Olivier Pirard
Environments Concepts: Benjamin Flouw
Character Concepts: Emmanuelle Leleu
Animation: Benjamin Tron
3D Generalists: Olivier Pirard, Mark Mullan, Denis Bodart
Compositing: Denis Bouyer, Olivier Pirard
Lighting Rendering: Olivier Pirard
Hand Model: Brooke Colman
In January 2016, we set out to redefine UKTV’s purpose, following a successful campaign in 2015 to launch our new company strategy and values.
In collaboration with Cookie Studio, we created a beautiful animation to capture UKTV, the place where anything is possible. The solution was to build a 3D isometric world that showcases UKTV and our portfolio of 11 channel brands through a series of immersive and highly detailed brand spaces. The film explored areas of the office familiar to colleagues including the spiral staircase, the swinging chairs and our brand logos. We wanted colleagues to relate to the film and feel proud to be part of UKTV. The 3D spaces where created as a looping animations for use online and across social – enabling viewers to have more time to enjoy the detail of each space in their own time. To complete this piece, we decided that if the video was intended for our employees – it should be voiced by our employees as well. This helps to get everybody involved in a piece that we can all be proud of and further reinforce our company purpose: UKTV – Entertaining the nation from a place where anything is possible
To demonstrate ‘the gift of knowledge’ our small in-house studio was used to re-create a classic Christmas day scene. Props and miniature toys were purchased online and filmed using stunning macro photography, with each toy representing a key show.