DAVE Brand Campaign

PromaxBDA Europe 2019 GOLD WINNER
Best Channel Key Art Campaign

The Drum 2018 / 2019 OOH Awards GOLD WINNER
Best Use Of Long Copy

PromaxBDA UK 2018 SILVER WINNER
Best OOH Campaign

PromaxBDA Europe 2018 SILVER WINNER
Best Channel Key Art/Poster Campaign

We were tasked with creating an off-air brand presence throughout 2017 and 2018 to raise awareness of Dave and build on it’s funny and knowing tone of voice.

We created a series of shareable copy-based ads that are visible out of home, across London Underground, National Rail, transport D6 and Street talk ad spaces.

Creative Manager – Paul Philpott

Head of Design – Peter Allinson

Design Producer – Sophie Yeoman

Creatives – Tom Corbett and Martin Graham

Print Designers – Veer Assi and Dani Liqueri

Made by UKTV Creative
© UKTV Media Limited

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UKTV Purpose

At UKTV, we developed a new Purpose and Mission Statement which sets us apart in the industry.

We believe in TV with personality.

As we begin to face in to a new world and a new way of working, UKTV have established their Purpose – to bring programmes that are hand-picked for their quality and available on any device – all crafted by fans, for fans. TV with personality.

This video tells that story through animation that is creatively striking and visually captivating – with an element of hand-made craft.

Design Director – Peter Allinson

Design Producer – Sophie Bryant

Creative Director – Scott Russell

Voiced by UKTV colleagues

A creative collaboration with Blind Pig

Animation – Blind Pig

Design & Animation Lead – Lawrence Scanlon

Design – Christine Peters

Animation Assist – Will Smith

Creative Director – Ric Comline

EP & Producer – Thierry Levy

Made by UKTV Creative
© UKTV Media Limited

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UKTV Purpose

In January 2016, we set out to redefine UKTV’s purpose, following a successful campaign in 2015 to launch our new company strategy and values.

In collaboration with Cookie Studio, we created a beautiful animation to capture UKTV, the place where anything is possible. The solution was to build a 3D isometric world that showcases UKTV and our portfolio of 11 channel brands through a series of immersive and highly detailed brand spaces. The film explored areas of the office familiar to colleagues including the spiral staircase, the swinging chairs and our brand logos. We wanted colleagues to relate to the film and feel proud to be part of UKTV. The 3D spaces where created as a looping animations for use online and across social – enabling viewers to have more time to enjoy the detail of each space in their own time. To complete this piece, we decided that if the video was intended for our employees – it should be voiced by our employees as well. This helps to get everybody involved in a piece that we can all be proud of and further reinforce our company purpose: UKTV – Entertaining the nation from a place where anything is possible

Director: Peter Allinson

Script: Scott Russell

VO: UKTV employees
Concept by: Peter Allinson

Comms: Soraya Shaboon

A creative collaboration with Cookie Studio

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Chic – I’ll be there

It’s been 23 years since disco legends Chic last released an album.

Steam were asked by Warner Bros to design artwork for their new single “I’ll Be There” to be released on March 20^th 2015. Nile Rogers chose this date to coincide with the vernal equinox – the moment in which the plane of Earth‘s equator passes through the center of the Sun. This formed the basis of our artwork design, by creating a graphic depiction of a solar eclipse with retro flares and subtle hints of a record illuminated in the background.

As the record slides out of the record cover – a full solar eclipse appears to happen.

The song, made in collaboration with house duo the Martinez Brothers, is an expertly funky glide, and sounds almost exactly like something the group might have released back in 1970’s.

Documentary Directors: Brett Sullivan / Clayton Jacobsen

Artwork Designer: Peter Allinson

Animation: Brendon Bennett

Head of Design: Peter Allinson

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