On Alibi, there’s always more going on than meets the eye.

Our objective was to improve brand perceptions of Alibi among crime drama viewers.

To do this we wanted to bring to life our tagline of ‘more than meets the eye’ by creating the joy and excitement of discovering hidden phrases.

Our campaign used clever copywriting to challenge viewers by revealing hidden messages across digital screens throughout the UK.

Our brand campaign went live across multiple digital screens during a nationwide campaign.

Animated screens revealed hidden messages across the country – prompting people with a curious mind to take a second look; bringing to life our tagline of ‘more than meets the eye’.

An on-air promo was also broadcast as part of the brand campaign. Using our new and exclusive content to encapsulate our brand message of ‘more than meets the eye’.