UKTV Live invited 350 guests from production companies, press and media, platforms and affiliates to a morning at Claridge’s ballroom on Wednesday 13th September.

We put together a full presentation of our upcoming slate of commissions, with onstage Q&As with the likes of David HayeAlex JonesDr ChristianChristine Lampard, and the casts of Taskmaster, Red Dwarf, PortersZapped and Murder on the Blackpool Express.

As head of design, my task was to brand the event and manage all design related materials. Due to the heritage and tradition associated with Claridge’s we needed to find a look that would effectively brand the event, but also make the most of our beautiful surroundings.

Our solution was to brand the entire event with a bold but simple colour palette of black and gold. We also considered a variety of textures and finishes so that all print materials were of premium quality and in keeping with the opulent location.

We worked with the hugely talented hand lettering Alison Carmichael to create a beautiful and bespoke hand drawn logo. We then took the radical step to developed the hand drawn word mark into a unique 3D gold sculpture, which we then animated across all the screen based material across the event.


There was also interactivity based on the new UKTV Originals branding – customisable t-shirts, phone cases and notebooks available to make on the day, and a “UKTV Originals” wall greeting guests on arrival.

Head of Design: Peter Allinson

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