In January 2016, we set out to redefine UKTV’s purpose, following a successful campaign in 2015 to launch our new company strategy and values.
In collaboration with Cookie Studio, we created a beautiful animation to capture UKTV, the place where anything is possible. The solution was to build a 3D isometric world that showcases UKTV and our portfolio of 11 channel brands through a series of immersive and highly detailed brand spaces. The film explored areas of the office familiar to colleagues including the spiral staircase, the swinging chairs and our brand logos. We wanted colleagues to relate to the film and feel proud to be part of UKTV. The 3D spaces where created as a looping animations for use online and across social – enabling viewers to have more time to enjoy the detail of each space in their own time. To complete this piece, we decided that if the video was intended for our employees – it should be voiced by our employees as well. This helps to get everybody involved in a piece that we can all be proud of and further reinforce our company purpose: UKTV – Entertaining the nation from a place where anything is possible
Director: Peter Allinson
Script: Scott Russell
VO: UKTV employees
Concept by: Peter Allinson
Comms: Soraya Shaboon
A creative collaboration with Cookie Studio