Alongside the teaser, trailer and commercial, Steam produced one of the very first digital ads for Waterloo Station’s enormous 40-metre wide screen. The arresting 3D animation, built around a logo designed by Dewynters, wowed millions of daily commuters. As Head of Design I planned, designed and overlooked the entire process until delivery.

Head of Design: Peter Allinson

Animation: Chiara Zonca

© Steam Motion and Sound Ltd