SRG SSR is not only Swiss public Broadcasting Corporation but also Switzerland’s largest media organisation. Its radio and television stations lead their respective markets in all four language regions. Each brand had its own individual and unconnected identities. SRG SSR briefed Dunning Penney Jones to create a “branded family”, which would unify the entire group and its regional broadcasters. We created a strong and simple identity system that could incorporate multiple names and levels of hierarchy. We used a bespoke typeface which we created in combination with Bruno Maag, a leading Swiss born typographer.

The new corporate identity uses colour and typography to bring together the holding company – SRG SSR, the German broadcaster – SRF, the French broadcaster – RTS, the Italian broadcaster – RSI and the Romanche broadcaster – RTR.

Creative Director: Marcus Jones

Lead Designer: Peter Allinson

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