W Ident – Journey

Following on from the success of the W channel rebrand by Art & Graft, we worked with Ink and Giants to create a new ident that will take the viewers to a continuous journey through a mixture of diverse scenarios each happening in different locations.

The challenge was to explore different techniques to create the ident without having to rely on a live action shoot. Ink and Giants explored a few executional ideas including 3D camera projection mapping and mixing photography with 3D elements. After a couple of rounds of experiments, we eventually decided to push for a hyper/photoreal 3D approach.

This technique gives us the flexibility to develop idents further down the line with the ability to travel anywhere we wish.

Making of photos and video by Ink & Giants


Creative Director: Scott Russell
Head of Design: Peter Allinson

A creative collaboration with Ink & Giants.
Lead 3D Designer: Peter Tomaszewicz
3D Designers: Peter Dobes, Dianne Dela Torre-Dobes and Monika Malyjasiak
Effects and Compositing: Dianne Dela Torre-Dobes
Music and Sound Design: UKTV
Producers: Celia Bayne, Susanne Freyberg and Peter Dobes
Original concept by Art & Graft

Made by UKTV Creative
© UKTV Media Limited