We were asked to produce a video for legendary artist Robert Plant. The song, Rainbow, is the lead track off his new album. Our treatment for this promo evokes a ‘Route 66 of the mind’ where abandoned thoughts and feelings become connected and sometimes resolved. With little footage at our disposal, we developed a graphics approach mixing 20th century Americana and classical illustration to achieve a haunting and moving piece. Our client was Nonesuch Records.
Director: Brett Sullivan
Animation: Chiara Zonca / Peter Allinson
Head of Design: Peter Allinson
Robert Plant – Album Campaign
The legendary singer/songwriter returns with an extraordinary new album. We were asked to create international TV/online campaign. We came up with a style of animation using 3D graphics mixed with a classical style of illustration that worked incredibly well with the album artwork.
© Steam Motion and Sound Ltd