PBS is one of America’s most valued brands, with over 124 million viewers experiencing its award winning programming across the USA. PBS UK marks the public television company’s first major foray abroad since it was founded more than four decades ago. We were tasked with communicating the brand promise of ‘Epic True Stories’ and the breadth of content to be featured on the new channel across its four key programming genres: history, science, current affairs and arts and entertainment. We devised a simple but visually arresting concept that involves taking the viewer on a journey through vibrant imagery, using dynamic camera moves to create an infinite photographic montage that reflects the breadth of each genre. To reinforce the scale and quality of programming, we commissioned four differently themed music compositions to help further convey the content genres in terms of pace and atmosphere.

Directed by: Peter Allinson

Concept by: Peter Allinson

Animation: MooSchool

Creative Director: Matt Penney

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