Appointed by A+E Networks UK to refresh the presentation and promotion package for their Military History channel. We developed a dynamic and impactful on-air look and feel to complement the channel’s new programme line up. The design, based around the elements of the logo and a bold new typeface allows for seamless integration of navigational elements as well as standalone promotional events. As part of this project we also created a new logo and full on-air promotional kit for the channel’s ‘Demilitarised Zone’ (DMZ). The zone is a brand new feature in the Military History schedule, bringing some of the most fascinating and entertaining History programmes to Military History. The DMZ will focus on investigation, intrigue and exploration and will run each day on Military History at 7pm. The zone packaging and logo help to create a clear distinction between the content but also stay true to the overall identity of the channel.
Directed, animated and edited by Peter Allinson
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