Red Bull’s tagline ‘it gives you wings’ is synonymous with sports & music sponsorship. We were commissioned by Red Bull to produce the title sequences and graphics package for a unique 10 part Channel 4 music series championing up and coming bands and singers set to break through in the year ahead. Each show presents the profile of an act, seeing them perform live in Red Bull’s London studios, as well as talking candidly about their history and hopes for the future.
The creative solution for the title sequence is a journey through London combining stop motion and time lapse photography. The technique creates the effect of being ‘launched’ at hyper speed, travelling through many locations whilst sustaining the illusion of walking in real time. The idea celebrates the importance of London as an inspiring destination for new talent in the music industry.
Directed by Peter Allinson
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