
Idina Menzel and Michael Bublé have teamed up to produce the perfect track for the holiday season. We pitched the idea of using kids in the video and researched classic musical films to script a nostalgic take on a classic song. Shot in an old bank in London, the location was dressed to look like a hotel lobby. We changed a few lyrics to suit our young stars and they proceeded to light up the screen. It quickly became a trending YouTube video for the holiday season with over 11 million hits in the lead up to Christmas.
Director: Brett Sullivan
Art Director / Head of Design: Peter Allinson
© Steam Motion and Sound Ltd
Idina Menzel Album Campaign
The Tony Award-winning singer’s Christmas album features seasonal classics including a duet with Michael Bublé, ‘Baby It’s Cold Outside’. We came up with a graphic concept for the trailer to promote the album, using a festive pop-up book that gives a beautiful Christmas look to the campaign and provides different environments for each song.
Directed by (Head of Design): Peter Allinson
Animation: Dan Pitta
© Steam Motion and Sound Ltd