HSBC’s Global Banking & Markets business has been increasingly using video to communicate important thought leadership pieces for corporations and financial institutions alike. As such, they wanted their latest series to raise the bar with exceptional content and strong branding.

DPJ were commissioned to develop a bouquet of pieces (opener, closer, moving background, lower third graphics and audio) to give strong HSBC brand attribution to the bank’s content. This branding reflects the bank’s value proposition of ‘connecting to future growth’. The videos will be viewed online, at client pitch meetings, events and conferences.

Creative Director: Matt Penney

Lead Designer: Peter Allinson

Animated and edited by: Peter Allinson

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