News Corp’s newest free to air channel ‘Cielo’ needed a brand identity that captured the channel’s new approach and content, balanced with its roots in classic Italian culture. Our solution features a ‘moving sky’ logo, which is captured inside the ‘Cielo’ logotype. This creative visual metaphor underpins ‘a bit of Sky foreveryone’, bringing a snapshot from the satellite world to the terrestrial viewer. This ‘moving sky’ logo is featured in locations across Italy to reflect a truly Italian channel, close to its audience in everyday life.

Creative Director: Marcus Jones / Matt Penney

Lead Designer: Peter Allinson

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