Designer. Director. Dad.

I’m an award winning Creative Director, Art Director and a multi-disciplined designer with a creative marketing and advertising background. I work in the areas of design, branding & creative marketing with a portfolio of brand identities, motion design, print, outdoor advertising, 360 campaigns, events (and loads of other good stuff!)

I have a hands-on approach and a particular interest in building and inspiring teams to create rewarding brand experiences. I try to deliver new and exciting ways to strengthen brands. Ideas that push boundaries and challenge the status quo. Work that gets noticed and makes an impact.

Awards and commendations received include D&AD, The DRUM, US Telly awards, CreativePool and Promax. I’ve also been named ‘Collaborative Colleague of the year’ and ‘Creative Innovator of the year’ at the annual UKTV awards.

I am most proud of helping to lead our Creative and Design teams to become ‘Brand Team of the Year’ at the CreativePool awards.

In a nutshell… I began my career with the BBC as a designer; before moving to a branding and design agency, where I worked my way up to become lead designer. I then moved into post production, becoming Head of Design at a creative agency in the heart of Soho, building brands and creating TV commercials, music videos and digital content for clients across music, theatre and entertainment in both London and New York. Today I am Head of Design and Brand at UKTV and BBC Studios; helping to build the in-house creative teams and continue to produce award-winning work for a large portfolio of brands. With our teams winning over 50 industry awards in the first 5 years.

At home I’m a husband and a father to two boys. Spending most of my spare time in the fields of Surrey with our two black Labradors. I am also a Chairman and Head Coach at our local Rugby club, spending my Sunday mornings coaching children and getting very muddy (… even though I’ve never played a full game of rugby in my life!)



Growing successful teams.

Passion for building and inspiring design teams that create award winning work & rewarding brand experiences.

Building better brands.

Obsession with all areas of design that strengthen brands & produce compelling content that pushes boundaries.


Design that works everywhere

I work in a variety of fields to help bring brands to life. From visual identities to motion design, print to outdoor, online to live events… and everything in between.


Collaborating with clients

Brands and clients I have helped over the years include:

Client Logos


Building lasting relationships

A selection of personal testimonials:

“A great leader that always has fantastic ideas and constructive feedback that will get the best out of you. His passion for design is easy to see as he always steps above and beyond, inspiring others to do the same. He has great attention to detail, design, technical skill and creativity and one of the nicest people I have had the opportunity to work alongside with.”

“An amazing person to work with. His professionalism and creativity and leadership is tireless. He is a great manager and inspires those around him daily.”

“Working with Peter has been an exciting and developing experience. He is a true leader with a rare spark. His personal qualities and communication skills contributed to the development of the positive and proactive environment. Peter has been generous with his knowledge and time when difficulties needed tackling. It is an extraordinary benefit to have such a sharp-minded and proactive individual with a positive attitude as a leader and mentor.

“Pete is tireless in his pursuit of perfection, extremely collaborative, very fast and very responsive to notes. I would whole heartedly recommend, and would certainly choose to work with him again.”

“Having worked at large agencies and then had my own for many years, I can honestly say that Peter Allinson was one of the best creatives I have ever worked with. His curiosity helped him look at briefs from lots of different angles, his commitment always had him diligently exploring multiple ideas and then his intelligence shone through in evaluating the best ones. And beyond that a thoroughly nice gentleman and a pleasure to work with.”