At UKTV, we developed a new Purpose and Mission Statement which sets us apart in the industry.

We believe in TV with personality.

As we begin to face in to a new world and a new way of working, UKTV have established their Purpose – to bring programmes that are hand-picked for their quality and available on any device – all crafted by fans, for fans. TV with personality.

This video tells that story through animation that is creatively striking and visually captivating – with an element of hand-made craft. 

Design Director – Peter Allinson

Design Producer – Sophie Bryant

Creative Director – Scott Russell

Voiced by UKTV colleagues

A creative collaboration with Blind Pig

Animation – Blind Pig

Design & Animation Lead – Lawrence Scanlon

Design – Christine Peters

Animation Assist – Will Smith

Creative Director – Ric Comline

EP & Producer – Thierry Levy