Traces is a brand new UKTV original forensic crime drama starring Molly Windsor and Martin Compston.
Set against the stunning Scottish landscape of Dundee, three compelling female characters join forces to uncover the truth about an unsolved murder case that’s very close to home.
‘Traces’ are also the individual fragments leftover at crime scenes that are forensically analysed and pieced together to build a bigger picture.
Referencing these forensic techniques we used layers of transparent acetate sheets to build up our campaign imagery across various on-air and out-of-home marketing assets.
A real-life forensic approach was used to create the campaign key art.
Following a photoshoot with the talent – all images were individually printed on acetate sheets, layered up, pieced together and finally photographed on a light-box to build up the bigger picture and create our striking and original launch campaign.
Traces is the first original scripted drama for Alibi and was the channels highest rated launch of all time.
BBC Studios will handle distribution internationally.
Creatives: Genevieve Simms & Robert Pirouet
Designer: Veer Assi
Head of Design: Peter Allinson
Creative Manager: Tom Williams
Producers: Nina Allsopp & Sophie Bryant
Made by UKTV Creative
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