Blips, bleeps, and Beethoven inform this melodic promo for Dara O Briain’s Go 8 Bit. The comedian and video game enthusiast conducts a chiptune symphony to mark the show’s latest series.

Pixels dot the screen as these virtuoso gamers register high scores and bum notes. There’s also a fun nod to that most embarrassing gaming faux pas: pressing ‘pause’ by mistake. Such details suggest the programme is geared towards casual and competitive gamers alike, while O’Briain’s presence should pique wider interest.

Creative Agency: UKTV Creative
Creative: Aidan Hackett
Creative Director: Scott Russell
Producer: Nina Allsopp
Design: Harry Mitchell
Head of Design: Peter Allinson